Douglas & Jill
Wendell Powell Studio – A Legacy of Emotion, Art, and Timeless Portraiture
Founded in 1942 by classically trained photographer Wendell B. Powell, Wendell Powell Studio has been a cornerstone of fine portraiture for generations. Wendell began his career in New York before settling in Richmond, Virginia, where he and his wife, Loraine, raised their two daughters. Working from their home studio on Grove Avenue, Wendell created heirloom portraits that captured the essence of his subjects.
Loraine, an accomplished artist, brought each portrait to life with her hand-painted oil enhancements. Together, Wendell and Loraine set a standard for artistic excellence and emotional depth—paving the way for future photographers and artists alike.
Today, the studio continues that tradition under the ownership of Douglas and Jill Hinckley, the third owners since its founding. Since taking the helm in 2012, Jill and Douglas have blended heritage with heart—infusing their craft with passion, personality, and a deeply human touch.
Partners in life for over 25 years, they are the proud parents of two daughters and doting grandparents to one lovable four-legged companion. Their connection to family and emotion is the soul of their artistry.
For Douglas, photography is deeply personal. Whether playing bass, enjoying live music, or capturing a meaningful portrait, it’s about the feeling.
"It’s a good feeling when you are moved this way, but it’s an even better feeling when you can share this gift with others."
Jill is equally passionate, finding joy in gardening, running with her daughters, and painting oil portraits. She is authentic, intuitive, and deeply empathetic.
“I feel the pain and joy for others so strongly. Our work moves me every day and makes me feel alive.”
Their work is not just seen—it’s felt. Portraits that tell a story, evoke emotion, and create lasting memories.
Let Douglas and Jill guide you through a portrait experience that is powerful, personal, and unforgettable.
Contact Wendell Powell Studio to become part of the legacy.
INFO
We always ask our clients the question: "How did you hear about us?" and the overwhelming response we receive is "Who doesn't know about Wendell Powell? It's the only choice for a bride!" So, thank you to our supportive community near and far. Our dedicated team of photographers are committed to Wendell B. Powell and the "brand" he created. It is our goal to continue this tradition for many generations to come.
In 2017, our Community Voted us #1 Best Photographer in VA Living Magazine. We placed in both 2016 and 2015 for top 3 photography studio in VA Living Magazine. Also in 2017, our Peer's Voted Douglas Top Ten Photographer of the Year by Virginia Professional Photographers Association! We have been published nationally and locally.